Would People be more interested in traveling to Disney world if it offered a roller coster theme park?

I am doing a project for my marketing class, and my group and I decided to go for Disney. One of the ideas we are bouncing off our heads is if people will be more inclined to go to Disney world if it created a theme park just for rollercoasters. Making it more appealing to an older group of ppl. Or even if it just created a brand new GOOD roller coaster ride. Just trying to see if there is a market out there. Your opinions are greatly appreciated. Would People be more interested in traveling to Disney world if it offered a roller coster theme park?
Disney's market revolves more around theming/experience/nostalgia than thrills. In the last couple years they've tried to build some "thrill rides" to attract the teen demographic, but have done it in Disney style.



Rides (thrill or otherwise) are just part of the whole environment/show/parade gestalt experience. It is also (arguably) a family experience that caters to a wide variety of people through variety. A park filled with only roller coasters is going to attract a certain demographic, but will be out of reach to small children, and many older guests. Knowing your audience is definitely something you want to get a grasp on for MARKETING :)



Look at something like Magic Mountain. Fun rides, but an entirely different experience than going to Disney World. Stand in huge lines for a couple hours, then ride a rollercoaster that is usually themed only in name and color (and maybe a lite queue).



It's not as simple as just plunking down a new roller coaster. All Disney rides have stories that are communicated to guests through the ride (and most times in the queue as well), and these stories and rides usually fit cohesively into the world/land they inhabit. Each of these lands themselves also have stories attached to them -- even though many of these stories never see the light of day. For example -- there is an entire back story for Big Thunder Mountain that explains how it came to be and the different elements you see, but few people have ever even heard it. Still, the "story development" and theming make what would be a simple roller coaster a much more immersible and memorable experience.



I think the best bet for your marketing class would be to suggest a new, heavily themed ride in an existing park. This has worked for Disney in the past (Tower of Terror, Expedition Everest). A new ride makes people want to revisit the park it's located in, and it also fleshes out and adds to the park experience.
It was 1987 the last time I visited Disney World. I only remember 2 roller coaster rides, space mountain and I think rock mountain. There's no telling how many roller coasters they've added since then. You might wanna check out Disney World's website first to see if they already have a lot of roller coasters before you use that as your project. Even so, that is a good idea. Maybe someone else who's been there recently will tell you in their reply if Disney World has enough roller coasters already. Would People be more interested in traveling to Disney world if it offered a roller coster theme park?
I have been go to Disney World at least twice a year for the last 18 years and i love going and all but i think if they did make a theme park just for roller coasters i would go a lot more then i go now . I think if you are from the ages of 16 to about 25 Disney isn't that much fun because there really isn't anything for them to do so they get bored . That is my opi
Disney World doesn't want appeal to older audiences its more for everyone, and making a park that has rides for older audiences only wouldn't do anything in the Market for them because less people would go to it due to height restrictions and stuff. Would People be more interested in traveling to Disney world if it offered a roller coster theme park?
I don't believe so. Disney tried to create California Adventure for older people and it kind of back fired on them. That park is always empty. I heard that Disney is revamping California Adventure now to add more characters into all of the rides to get more people and kids to come to that park.



The only way it could create a Roller Coaster Theme park is if it still had Disney magic and lots of characters involved.




Some people might be more into Disney if it had more rollercoasters, but overall, people go to Disney for reasons other than a thrill. Disney provides traditions and experiences you cannot get anywhere else. People like consistency, they like a place where whether they go there tomorrow or 1000 years from now, it will still have the same "magical" feeling to it. While Disney has some "thrill" rides, they would never make a park that is strictly thrill rides. Disney has made it a point that they want family members to be able to ride things together. That's why most of the rides have very low hight restrictions and most rides can hold an entire family at once. They don't want mom/dad and the youngest child to be sitting outside the line while the rest of the family is having fun. That's why they try to limit the rides that would force families to have to split up.
no because the price is ridiculous !
I think Disney World was meant to be a place for everybody. 99% of people will tell you they had a good time at Disney World no matter how old they are. You will never ride anything that is like Rockin Roller Coaster, Tower of Terror, Expedition Everest and Mission Space. A new park would be nice though. Disney World has stuff for everyone, but a lot of people don't really know that.